Joshua Guthrie (Writer/Director of Social Norm) knocking out an infomercial for As Seen on TV

Joshua Guthrie (right) is directing an infomercial in the shot above for As Seen on TV. Josh is the writer of Social Norm and many other Cuz Productions films. Once the final draft of our script is complete and registered with the Writer’s Guild (WGA) and has a DC copyright, I’ll post a synopsis of the film.


Randal Reeder is reading the Social Norm script!

Just got off the phone with an old buddy from Hollywood, Randal Reeder. Randal is a Actor/Producer who has appeared in tons of projects such as Sin City, Harold and Kumar, Idiocracy, W, Grandma’s Boy, Reno 911, ER, etc.

Randal just informed me that the latest project he directed “For Whom he Tolls” just got a US theatrical DVD distribution deal. Congrats Randal!

I will be sending Randal a copy of Social Norm once the script comes out of the final revisions and gets registered through DC and the WGA. Hopefully he will be joining us as well.

For more info on Randall’s latest film you can visit:

OR you can check out his IMDB:

Tool Academy Stars Join the Social Norm Cast

Shawn "Loud Mouth Tool" Southern Joins the Social Norm Cast

Shawn Southern has been a good friend of mine for nine years. Shawn is one of the most obnoxious characters I’ve ever met and was my roommate three times in various places in Hollywood. Shawn Southern made a name for himself as the hilarious and outrageous tool on VH1’s hit show, The Tool Academy. Shawn and Ryan Matsunaga (AKA Matsuflex) will both be filling cameo roles and making their film debut in Social Norm as a couple of muscle bound intimidating bar flies.

Ryan (Matsuflex) Matsunaga

I met “Matsuflex” through Shawn after they completed the first season of The Tool Academy. These guys are a serious duo and a blast to hang out with. With friends like these–you definitely don’t need a TV. It’s pure entertainment 24/7

I’m happy to have them aboard on the project for the bar scene that makes Norm feel like a fish out of water.

Social Norm agenda for today:

I’m meeting up with Rob Hill (Emmy award winner for the Fort Fisher Hermit and board member for the Cukaloris Film Festival in Wilmington, NC) tonight at the Westin in Midtown. We will be discussing what he is able to bring to the table for Cuz Productions and Social Norm. I’m sure it will be a very exciting meeting. Rob is someone that I definitely look up to. The first time I met him, I wanted a Matrix machine that would transfer all the information from his brain over to mine. I immediately recognized that this guy knew WAY more about the film industry than I did so I took the inferior role of “Grasshoppa” and soaked up as much info as I could in that weekend. I’m looking forward to having Rob as a resource and business partner.

On the west coast, Josh and the cousins (hence the name, CUZ Productions) are wrapping up a 30 minute infomercial shoot for the As Seen on TV guys. Once finished, Josh will be finalizing the script for Social Norm and then it’s fund raising time!

On a side note, I just saw an old couple walk into Starbuck’s and the old dude grabbed the old lady’s old butt! She noticed I noticed and wanted to smack him. Funny.

Posting Your Trailer (YouTube has a massive audience. You can post your trailer on YouTube with click-through links to your other pay sites. Viewers then have the option to watch, download, rent, or buy a DVD version of your film from the e-tailer sites. (Revver is the first viral video network that pays content owners. For example, you upload your trailer and they attach an unobtrusive advertisement to the end of it. When anyone clicks on the ad, you get paid. (GUBA is a leading destination for video content on the internet, with millions of visitors watching thousands of daily updated videos. (AOL video of course benefits from all the AOL traffic, so it cannot hurt to post your trailer here as well, in the UnCut Video upload section.

Online Film Distribution Companies

(Partial List of Video-on-Demand Companies) (VOD service from CustomFlix and (VOD service that lets you download to own movies and burn them to DVD for watching on your DVD player or computer) (VOD service that rents your films instead of selling them online for a twenty-four hour period) (The first open online video marketplace where you can set your own price–and, of course, leverage the enormous built in Google audience) (independently owned and operated film addict’s site since 2002) (VOD service that specializes in short films and animations. They do not charge customers to watch films, so you will not receive any royalties. However, they do pay small advances. (VOD


My tip for today is very simple and quite the cliche’. A.B.C. or “Always Be Closing.”

Having a big mouth has always worked for me. If you’re excited about something, you can’t help but talk about it. That excitement becomes contagious and people will want what you have and what you are experiencing. I’d relate it to a big crush on a love interest. It consumes your world–that person is all you can think about so you can’t help but talk about how great you feel. Bottom line is if you talk to everyone you come into contact with about what you’re excited about, convince them that you’re a part of something exciting, then they’re going to want to be a part of it. The average person knows around 250 people. Within that circle of people, someone knows someone who knows someone. It’s basic networking.

I was sitting at a Mexican restaurant tonight with some friends and one of the newbies at the table took an interest in Social Norm. I gave him my uncontrollable exciting pitch on Social Norm and his wheels organically began turning. He, not unlike many others I’ve come into contact with, through out everyone he knew within his 250 that could help me get this project made. One of the contacts he mentioned happened to be one of his best friends growing up and is now a producer for National Lampoons. The connection was made.

My tip for the day is to have a huge mouth–tell everyone about your project and network the hell out of it.